Presidents Desk

October, 2016 

Neeraj Roy President, 2016-17
My Dear Fellow Industry Colleagues,

It is a privilege and honour to accept the confidence bestowed in me by my fellow colleagues at the International Advertising Association – India Chapter to serve as President of this dynamic and active industry association. 

At the very outset, I would like to thank the immediate past president and my colleague Mr. Srinivasan K Swamy who has served as IAA India Chapter President since 2012 with enthusiasm and tremendous zeal, making the Indian chapter the proud reciepient of the 'Best Chapter Award' by IAA Global.

The Indian Media, Marketing and Advertising community which has been served by IAA India Chapter over the past 25 years has seen change and innovation and is today at the cusp of unprecendented opportunities. We are embracing new forms of media and it isnt merely the advent and emergence of 'digital' as we know it. Print, Television, Radio and indeed all forms of media are adapting to the ever changing needs of the consumer. Marketers see immense opportunity and yet brands are challenged by the ever growing milieu of competitors and categories all making the consumer feel more of a 'king' than ever before. The way we distribute our products and services are changing with the emergence of eCommerce and advertising is expected to not merely evoke an emotion or generate demand, but indeed complete the transaction.

It is in this back drop that IAA has its task cut out as an industry body that represents various stakeholders and where the significance of its activites now need to see an even sharper focus. IAA will continue to address the needs of the Media. Marketer and Advertising fraternity through its events, forums, workshops, industry delegations and activities broken into the following 3 areas: 

• IAA Knowledge Series – Our Forums, Seminars, Webinars, Workshops and Mentorship interactions

• IAA Celebrating Creativity, Leadership & Innovations – Our Award Based events

• IAA Giving Back to the industry

On behalf of my wonderful team at IAA India Chapter I'd like to once again thank you all and assure you that we will continue to unite our industry through our spectrum of initiatives and activities in the year ahead. 

Regards,

Neeraj Roy
President – IAA India Chapter 2016 - 2017

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